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tortoise or early bird? two ways to approach small business ownership

by Lindsay posted in Franchise Information, small business ownership • Jun 24, 2014 11:44:25 AM



When thinking about starting your own business, it’s important to understand how you approach other big decisions in your life, like buying a house or investing.  People tend to approach large financial investments in two ways. Both are smart, and both have value. The key is to figure out which one fits your personality, risk tolerance & lifestyle needs.

Lets combine a famous maxim with a well-known fable to illustrate the point.  Read on to see if you are an Early Bird or a Tortoise.


The Early Bird believes that the sweetest prize goes to she who gets there first.  Early adopters of ideas, technologies and trends believe they know a good thing when they see it, and want to be the first to get it.  When it comes to owning a business, an early bird personality wants to be the first to bring an idea to their area and gets excited about paving the way for others.  They tend to have a high risk tolerance and an affinity for pushing boundaries. They have a tendency to make decisions quickly and learn as they go.


The Tortoise believes that slow & steady wins the race. In contrast to an Early Bird, a Tortoise is methodical, deliberate and not easily swayed by passing trends. Tortoises want to see solid proof and real numbers before investing in a small business opportunity. They appreciate the innovators, and are happy to let them take the risks before stepping into the arena. When it comes to owning a business, a tortoise will use benchmarking and other research to guide their decisions and build their foundation.  They don’t believe in taking unnecessary risks and tend to look long-term when making decisions.


Wondering which type is the Little Nest type? We believe whole-heartedly that it will take both kinds of studio owners to help us maintain the perfect balance between innovation and foundation.  Click the link below to learn more about our photography franchise opportunities.


So…which one are you? Is there a 3rd category we haven’t considered?  Let us know how you approach business … and life.  We’d love to learn more about you!

 own a little nest